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Fenty Beauty Engages Consumers in Beauty Exploration with WhatsApp

Users can ‘hit up’ conversational agent Rose Amber to explore makeup, skin and hair care products at their fingertips.

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By: Lianna Albrizio

Associate Editor

Fenty Beauty's new Shake ‘N Play Buildable Liquid Blush will be available for purchase on April 3.

Rihanna-owned Fenty Beauty, a Happi Top 50 Company, has “entered the chat.” ‘Discovery feels like a text from a friend,’ says Fenty officials about conversational agent Rose Amber. In a new partnership with WhatsApp commerce platform, Charles, the cosmetics brand is launching an AI-powered beauty advisor on the Meta-owned platform that aims to make beauty exploration fun, personal and playful, per brand officials. With the partnership, users can start a chat with conversation...

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